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Show Notes
The Practical Entrepreneur: Flor de Luna Apothecary
Hosted by Nicolas Luna
***
Brief Summary:
Dominique and Luis are the couple behind the family-owned store Flor de Luna Apothecary in Boyle Heights, California. Flor de Luna Apothecary is a store specializing in CBD products and holistic accessories. In this episode, I have a chat with Dominique and Luis about their business and why they chose CBD.
***
Flor de Luna Apothecary is a family-owned business catering CBD products and holistic healing. The couple behind it, Dominique and Luis, started the business after experiencing different medical problems in the family and discovering the benefits of CBD. In this episode, I sit down with Dominique and Luis and discuss the stigma surrounding CBD, the lesser known history of cannabis, the challenges of opening a business during a pandemic, and healing spaces.
The episode touches on the following key topics and ideas:
Luis and Dominique briefly share where they grew up and how they met (00:45)
Dominique talks about their business, Flor de Luna Apothecary, the origin of the name, and the values behind it (03:49)
Building a community and helping others through a cannabis business (06:07)
Why Flor De Luna Apothecary aims to redefine the word ‘community’, according to Dominique and her experience growing up (07:03)
Luis explains why Flor De Luna Apothecary carries products by young entrepreneurs (08:38)
Destigmatizing cannabis by building a community-based business, acknowledging the discrepancies in the industry, and letting women of color lead (09:59)
How CBD helps lessen anxiety and manage stress of pets like dogs and cats (12:31)
Why CBD is used in beauty products: as anti-inflammatory, tightens pores, and overall skin solution (14:01)
Dominique dives into CBD’s negative reputation due to the war on drugs in the 70s and why people should acknowledge its ancestral use to help destigmatize the oil (16:06)
Dominique enumerates the early uses of cannabis before it was made illegal (17:59)
Why capitalism made cannabis illegal: more prisons and defunding of schools (18:24)
Cannabis works better in our system when it comes to medicinal purposes, says Dominique (19:04)
Luis claims that pharmaceutical companies monopolize medicine by criminalizing cannabis, making the latter inaccessible despite it being grown naturally (19:42)
Luis and Dominique narrate their personal and family history with cannabis and how they took interest in the product (20:54)
What it’s like to open a business in the middle of a global pandemic (28:08)
Luis shares their decision-making process and why they went ahead and opened Flor de Luna Apothecary despite the challenges of quarantine (31:35)
Dominique shares their plans of organizing educational discussions around CBD, the laws behind it, its benefits, and how conversations lead to community healing (32:59)
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